Many of Gucci's designs were inspired by horseracing, and the company quickly became known for its incredible level of craftsmanship. In 1932 Guccio created the first loafer shoe with a gilded snaffle, as well as a wonderful selection of luggage ties, shoes and the famous handbags with a bamboo handle, that were seen on the arms of plenty of high profile celebrities.
The year 1953 is famous for two reasons: the death of Guccio Gucci, and the opening of the first Gucci store overseas. Boutiques started to spring up everywhere, and the glamorous ‘GG’ symbol that is still used today, was created in the 1960s. The following decades brought about near bankruptcy and family problems, but the company was re-established in the 1980s, and is one of the most profitable Italian designer houses today.
The Gucci logo could perhaps be regarded as the most recognizable in terms of luxury branding. Aldo Gucci, son of the fashion house’s founder Guccion, joined Gucci in 1933 and designed the logo for his father. The use of the two G’s is in direct reference to the initials of Guccio Gucci himself – an artistic and memorable way to make the founder’s significance represented in a visually timeless manner.
Gucci has developed over the years as a symbol of abundance representing not only the luxury fashion house, but also as a form of slang. Its most common vernacular usage is to describe something that is “doing wel’”, and it can be seen in tracks by various established singers and rappers such as Cardi B and Kanye West, in addition to viral artists such as Lil Pump.
Additionally, Gucci’s history with boldness and opulence has similarly meant that it has lent itself over as a consistent source of inspiration for many rappers and hip-hop artists – leading to the development of this slang.
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